Corporate DesignYour website has to represent your company on the web, often it is the first impression new customers are getting about your company.

Site LayoutSite layout and navigation is a key element in a professional website. If your customers cannot easily find what they are looking for, they will look elsewhere and that usually means your competition.

Site ActivityA stale website makes the rest of your business look stale. This does not not mean you have to change the design of your website every month or even every year, but it does mean that you should keep an eye on the content. Does your website list an upcoming event from 2009? Is an old promotion still on the site?

CredibilityThere are many factors that can contribute to or take away from your perceived trustworthiness online. Displaying outdated information is one thing, but others are just as glaring. Broken images, bad links, misleading site navigation are all examples of things that lower credibility.